A record label released a music video with a deep message for the human race. However, they lacked a proper strategy and execution to reach their goals. They focused on producing the video, which caused them to not manage their campaign properly to reach their target audience. A lack of execution is a common challenge of our clients and that’s when they reach out to us.
They were primarily looking to increase brand awareness around the topic of their music video and bring more traffic to their YouTube channel.