Case Studies

How a music record label reached half a million views on Reddit

Learn about a music record label benefiting from reaching a wide (target) audience on Reddit

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Messages

The problem

A record label released a music video with a deep message for the human race. However, they lacked a proper strategy and execution to reach their goals. They focused on producing the video, which caused them to not manage their campaign properly to reach their target audience. A lack of execution is a common challenge of our clients and that’s when they reach out to us. 

They were primarily looking to increase brand awareness around the topic of their music video and bring more traffic to their YouTube channel. 

The solution

research
Research

We always start with a thorough research phase, to be able to properly and efficiently create an action plan. We have researched which platform might be the most suitable for their specific case, as well as how to correctly reach their target audience.

Execution
Execution

Once the client agreed to our proposal, we quickly executed the campaigns. All campaigns were closely monitored for a better understanding of campaign behavior, as well as advanced reporting in the next phase. We launched 7 campaigns in total on Reddit, testing different approaches, to hit different audiences and gain more traction.

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Proposal
Proposal

After thorough research, we were able to create a personalized plan/proposal. The plan was based on starting a discussion and engaging with the audience on Reddit, to gain more traction around the topic. We decided to go with 5 campaigns, where two of them were divided into 2 versions (7 campaigns in total). The proposal has been sent to a client and briefly explained, for better understanding of our plans and goals.

reporting
Reporting and analysis

Each campaign is presented to a client with advanced reporting and overall results of the campaign. In this case, we run 7 campaigns in less than 2 months. The best campaign got over 350k views on Reddit! We managed to achieve impressive results over a period of 48 days. We helped the record label increase their brand awareness and communicate their message to a broad audience on Reddit. 

The outcome

Here’s what we did
  • We researched and compiled 5 top subreddits to promote their brand
  • Outlined and wrote natural-looking posts directly mentioning them or their brand
  • Used our network of aged, subreddit-active accounts to add comments
  • Monitored posts and added upvotes, downvotes, more comments & anything else we thought the post needed to succeed
  • Delivered detailed reports about our progress and what we’ve done
Summary of all 7 campaigns in total:
  • 4501 Total Upvotes
  • 3091 Total Comments
  • 452700 Total Post Views
  • 150 Total Post Shares
  • Posts reached 1st spot on the Hot Page for more than 10 hours

I have had nothing but awesome experiences working with the team at Signals. The user experience is clean and easy to navigate, the service is fast, and the results have been definitely worth the investment. Suggest them 100%


Joel
Wayne
 

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