This month’s topic

This month at the vibrant #SM4NP, the digital community will gather to talk storytelling for nonprofits. In their communications, nonprofits focus too much on how they do things, their theory of change and what actions they take to accomplish their mission but far less about how they’ve made a change or accomplished the outcome like fed the hungry, clothed the poor, passed laws to prevent animal cruelty and saved thousands of chickens or provided dignity to homeless through baths and haircuts.

Often times because they think of the nonprofit as the hero (protagonist) of the story and not the constituents they serve. Through effective storytelling, nonprofits can lift the causes and constituents they serve. One of our featured partners of the chat is Hatch for Good, which supports storytelling for impact with a suite of tools. Join us on Friday, July 10th at 1-2 pm EST.

The questions

Q1: What is the most effective medium for telling stories? #SM4NP

Q2: How can you use current events and memes to get your nonprofit to stand out? #SM4NP

Q3: What are the barriers to using social media for telling your story? #SM4NP

Q4: How do platforms and audience impact your tone in storytelling? #SM4NP

Q5: What kinds of stories can you tell about your nonprofit? #SM4NP


Help amplify the chat beforehand on Twitter by RTing or tweeting about the chat. Follow @SM4Nonprofits on Twitter to stay connected. Find the chat by searching on Twitter for #SM4NP or #M4NP (or an alternative site for tweetchats like

During the chat, we will start with welcomes and icebreakers, and then lead the discussion with 5 or 6 thoughtful questions through our handle @SM4Nonprofits.

You’ll answer Q1 with A1, and Q2 with A2. Always include the hashtag- either #M4NP or #SM4NP. Feel free to talk to others in the chat, ask questions, get sidetracked, be thoughtful, and be social.