OnlyFans statistics 2026: creators, users, revenue, and earnings
4.63 million creators. 377.5 million users. $7.22 billion in fan spend. The 2026 OnlyFans statistics every operator should know, with sources.
Originally published April 14, 2026
In 2026, OnlyFans hosts 4.63 million creators and 377.5 million registered users across 200+ countries. Fans spent $7.22 billion on the platform in 2024, of which $5.78 billion went to creators after the 20% platform fee. For 2026, industry projections put gross fan spend near $7.95 billion, a 4% year-over-year lift. The company is privately held and does not file quarterly statements, so every public figure here draws from secondary sources. We have cross-referenced five trackers and flagged any stat that diverges between them.
The 2021 numbers most legacy articles still quote are obsolete. OnlyFans had 1.5 million creators and 170 million users in September 2021. The platform has tripled on the creator side and more than doubled on the user side since then. Anybody planning around 2021 figures is planning around a platform that no longer exists.
We track OnlyFans statistics because the platform sits upstream of our creator-growth work on Reddit, Discord, and Threads. Most OnlyFans creators do their actual promotion off-platform, and the off-platform channels are where Signals operates. This page is a reference document for operators making decisions about channel mix, niche, and timing.
If you are planning the off-platform promotion layer, use [Reddit marketing guide](/blog/reddit-marketing-guide) and [How to promote your OnlyFans and get more followers](/blog/how-to-promote-your-onlyfans-get-more-followers) as the companion playbooks.
How many creators are on OnlyFans in 2026?
OnlyFans had roughly 4.63 million creators as of mid-2025, projected to reach approximately 5.45 million by end of 2026 at a 7% annual growth rate. That represents a 1,222% increase from the 350,000 creators on the platform in 2019, and a 208% increase from the 1.5 million figure most pre-2024 stat pages still cite. The creator pool remains a long-tail distribution. The top 0.1% of creators capture 76% of all earnings on the platform, with average monthly earnings of $146,881 at the very top. The median creator earns $131 per month after the 20% platform fee, and creators below the top 5% earn closer to $24 per month. Most earnings come from a narrow slice of power users, not the base.
How many users does OnlyFans have in 2026?
OnlyFans has 377.5 million registered user accounts globally as of late 2025, projected to reach approximately 477 million by the end of 2026 at 10% annual growth. That is up from 170 million in September 2021 and 30 million in May 2020. The growth rate has slowed from pandemic-era doubling to steady low-double-digit expansion. Monthly active users are lower than registered users, because OnlyFans counts total registrations. Publicly reported MAU figures are not consistent across trackers, but most settle in the 75 to 120 million range. For operators sizing an audience, treat 120 million as an optimistic ceiling and 75 million as a defensible floor for monthly reach.
How much revenue does OnlyFans generate?
Fans spent $7.22 billion on OnlyFans in 2024. OnlyFans takes 20% of all creator earnings, which means platform revenue for 2024 was approximately $1.44 billion, and creators collectively took home roughly $5.78 billion after the platform fee. The 2024 number represents a 2,574% increase from 2019 ($0.27 billion), a period that includes the pandemic-era hockey stick and its subsequent normalization. For 2026, industry projections put gross fan spend at approximately $7.95 billion, with $1.59 billion going to the platform and $6.36 billion going to creators. Year-over-year growth has decelerated to roughly 4% on fan spend and 9% on creator payouts, meaning the platform is maturing. It is still expanding, but the hockey stick phase is over.
OnlyFans 2021 vs 2026: the side-by-side
Every legacy OnlyFans statistics article on the web still quotes 2021 numbers. This table shows how much has actually changed in five years, using the most recent publicly cited figures. The magnitude of the delta is the reason 2021 stats are no longer safe to plan against.
| Metric | 2021 | 2026 (current / projected) | Change |
|---|---|---|---|
| Creators | 1.5M | 4.63M (5.45M projected year-end) | +208% |
| Registered users | 170M | 377.5M (477M projected year-end) | +122% |
| Gross fan spend (annual) | $4.8B | $7.22B (2024), $7.95B (2026 proj) | +50% to +66% |
| Creator payouts (annual) | $3.84B | $5.78B (2024), $6.36B (2026 proj) | +51% to +66% |
| Avg monthly earning per creator | ~$180 | $131 | -27% |
| Platform take rate | 20% | 20% (unchanged) | - |
Who actually uses OnlyFans?
The user base skews heavily male and young-adult. Across the most recent published demographic breakdowns, 87% of OnlyFans visits come from male-identifying users, 10% from female-identifying users, and 3% from other. The largest single age cohort is 25 to 34, at 35.52% of visits. The second is 18 to 24 at roughly 27%. The United States is the single biggest source of traffic at 48.96%, followed by the United Kingdom, Germany, Canada, and Australia. 84.10% of visits come from mobile web, and 15.90% from desktop, which matters for creators optimizing media dimensions and CTA placement. A creator treating OnlyFans like a desktop experience is optimizing for a minority of visits.
How much traffic does OnlyFans get?
OnlyFans received 305.5 million visits in December 2025, up 13.11% month-over-month. Average pages per session run near 6, and time on site averages around 7 minutes, which is high by adult-category standards. Mobile visits account for 84.10% of all traffic. These figures come from traffic estimation services that aggregate web analytics signals, so they are approximations, not authoritative accounting numbers. The direction is clearer than the absolute value: traffic is still growing, mobile continues to dominate, and the site's engagement metrics are holding up despite the maturation of the platform. For a creator choosing where to invest promotional effort, OnlyFans still rewards mobile-optimized teaser media and short-form funnel copy over polished desktop-era landing experiences.
How much do top OnlyFans creators earn?
The earnings distribution on OnlyFans is sharply skewed. The top 0.1% of creators earn approximately 76% of all income on the platform, averaging roughly $146,881 in monthly earnings. The highest publicly reported earner on the platform, Blac Chyna, has been cited at approximately $20 million in monthly revenue at peak, though that number is estimated and not audited. Below the top tier, the picture drops sharply. The top 1% earn roughly $49,000 per year. The median creator earns $131 per month. The bottom 50% of creators earn $0 to $24 per month. This is not a unique distribution to OnlyFans. Every creator platform has a similar power-law skew, including YouTube, Twitch, and Patreon. The difference is that OnlyFans monetizes the middle more aggressively because the subscription model has higher per-user ARPU than ad-supported platforms.
What drives traffic to OnlyFans creators?
Most OnlyFans creators acquire subscribers off-platform because OnlyFans's own discovery surface is intentionally limited. The dominant off-platform channels in 2026 are Reddit, X (formerly Twitter), Instagram, and TikTok, in roughly that order of reliable conversion for adult creators. Reddit is the strongest because subreddits allow NSFW content openly, while Instagram and TikTok require the creator to work around link restrictions using landing pages. Discord, in the last 18 months, has moved up the list as a subscriber retention channel, where creators maintain active servers for paying subscribers. For a creator building an acquisition funnel from scratch, Reddit is the default first channel, and the Reddit marketing guide covers the account-aging and karma thresholds most OnlyFans subreddits enforce.
Frequently asked questions
Is OnlyFans still growing in 2026?
Yes, but at a slower rate than 2020 to 2023. Gross fan spend is projected to grow roughly 4% in 2026. Creator payouts are projected to grow 9% as the platform expands its creator base faster than its user base. The pandemic-era doubling rates are gone. What is left is a steady, mature creator platform with modest year-over-year expansion and no signs of contraction.
Why is average creator income falling while total payouts are rising?
Because creator supply is growing faster than demand. OnlyFans has added creators at roughly 7% annually while users add at roughly 10%, but the distribution of subscribers remains concentrated on the top tier. New creators dilute the average without pulling subscribers away from established creators. The math is cleaner when you look at median rather than mean: median creator earnings have been roughly flat at $131 per month for two years.
How reliable are public OnlyFans statistics?
Moderate. OnlyFans is privately held and does not file quarterly statements. Public figures come from four sources: OnlyFans's own occasional company blog posts, accountant filings by its parent company Fenix International Limited in the UK (annual, lagged), third-party traffic estimators like Similarweb, and aggregated creator survey data. We cross-reference at least three of these before citing any number. The most reliable numbers are gross fan spend and creator count, both of which are reported directly by OnlyFans in annual filings. The least reliable are engagement metrics like "average subscribers per creator," which vary widely by source.
What percentage of OnlyFans is adult content?
OnlyFans does not publish a category breakdown. The consensus estimate from third-party trackers is that 80 to 95% of active creator revenue comes from adult content, with fitness, cooking, and cosplay niches making up the rest. Non-adult creator counts are growing faster than adult creator counts, but adult creators still capture the majority of platform revenue because of higher per-subscriber pricing.
Does Signals sell OnlyFans services?
Signals does not sell OnlyFans subscribers, likes, or on-platform engagement. We sell Reddit and Quora inventory, which is the off-platform infrastructure most OnlyFans creators actually use to drive acquisition. If you are an OnlyFans creator trying to grow subscribers, the Reddit upvote, account, and comment services are where Signals is useful to you. We have operated this stack for creator clients since 2017, and the Reddit-to-OnlyFans funnel is one of our most consistent campaign categories.
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Sources: ofstats.net dashboard (2025-2026), Kartik Ahuja "Hidden OnlyFans Statistics" 2025 report, DataGlobeHub 2026 insights, PhoeniX Creators "State of OnlyFans 2026" operator report, Sci-Tech Today 2025 OnlyFans revenue breakdown, Wifitalents 2026 data reports, Fenix International Limited UK filings for 2023 and 2024.
