Blog
Tips and insights on Reddit, Quora, and community marketing
Why LLMs rarely cite Substack or Medium (the 0.07% reality)
Substack earns 0.07% of AI citations and Medium 0.36%. Why newsletter and blog-host platforms underperform, and where to publish instead.
Continue Reading
How LLMs use YouTube for brand citations (transcript extraction)
YouTube is the #2 social source in AI answers, but LLMs cite the transcript, not the video, and ChatGPT barely uses it. How to structure video for citation.
Continue Reading
How LLMs use Reddit for product and category queries
Reddit is the single most-cited domain in AI search, but LLMs pull old, low-vote threads, not viral posts. How they really use Reddit for product queries.
Continue Reading
How LLMs use Wikipedia for brand queries (and how to earn inclusion)
Wikipedia is ChatGPT's top factual source, but the 48% headline is misleading. How LLMs really use Wikipedia for brand queries, and the earned path in.
Continue Reading
How grok picks sources (and why the x-only myth costs you citations)
Grok is the most X-native engine, but x.com is only 1.4% of its cited domains. Here is what Grok actually cites, and how to earn a slot.
Continue Reading
How Gemini picks sources (the Google ecosystem edition)
Gemini grounds on Google's own index, Knowledge Graph, and YouTube. Here is how it decides what to cite, and why an entity footprint matters more than backlinks.
Continue Reading
Claude source selection and why brands get under-cited
Claude searches the web through Brave, cites the most selectively of any major engine, and defaults to its training corpus. Here is how it picks sources.
Continue Reading
How to rank in Google AI Overviews (2026)
Ranking top 10 used to be the lever. After Gemini 3, it is not. Here is how AI Overviews really picks sources in 2026, and what to do about it.
Continue Reading
How to appear in Perplexity answers (a Reddit-first playbook)
Reddit is 46.7% of Perplexity's top-cited sources. Here is how Perplexity retrieves, why Reddit dominates, and the exact playbook to get cited.
Continue Reading
How to warm up a new Quora account: the 30-day plan
A new Quora account is on a hair trigger for 30 days. The week-by-week warmup plan that clears moderation before you post a single link.
Continue Reading
The Quora ads manager weekly-views hack for estimating question traffic
Quora hid public view counts years ago. The Ads Manager still shows an estimated weekly-views number per question, and reading it costs nothing.
Continue Reading
Reddit CQS tier distribution: what 4,544 accounts showed
A 4,544-account Signals audit shows why karma alone does not predict Reddit posting eligibility.
Continue Reading