Marketing
29 articles
Marketing
Does llms.txt actually work? The adoption reality in 2026
Only 10.13% of sites have llms.txt, and the two largest 2026 studies found no measurable citation lift. What the file does, what it doesn't, and the time budget we'd spend instead.
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How LLMs use G2, Capterra, and Trustpilot for SaaS citations
Brands with profiles on G2, Capterra, and Trustpilot are cited 3x more often in ChatGPT answers. The 2026 listing checklist after the G2/Gartner merger.
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Press releases vs editorial placement for AI visibility
Syndicated press releases get cited in 0.04% of AI answers. Editorial placements drive the other 82%. The 2026 data on where PR budget actually moves the needle.
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How the Threads algorithm works in 2026 (engagement velocity edition)
The Threads algorithm in 2026 rewards engagement velocity, reply-weighted conversation, original content, and Account Status eligibility. Here is the operator manual for actually growing on it.
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How to track brand mentions in ChatGPT for free (no $499 tool)
Profound is $499 a month. Otterly is $29. The DIY prompt panel is $0 and teaches you which queries actually matter. Here is the free methodology.
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The 50 domains that drive 80% of AI citations (Q2 2026 update)
Five studies of 100M+ AI citations converge on the same short list. These are the 50 domains doing most of the citation work across ChatGPT, Perplexity, and Google AI Overviews. Updated quarterly.
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Backlinks vs brand mentions for AI visibility: the 3x thesis
Unlinked brand mentions correlate 0.664 with AI citations. Backlinks correlate 0.218. Mentions are 3x more predictive. Here is why, and what to do about it.
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How to get your brand mentioned in ChatGPT (complete 2026 guide)
How ChatGPT, Perplexity, Claude, and Google's AI Overviews actually pick sources in 2026. The training vs retrieval split, the source graph, and the operator playbook.
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How AI models see Reddit in 2026: what brands need to know
AI models now cite Reddit threads as authoritative sources. Here is what that means for your brand visibility and how to show up in answers.
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