Marketing
20 articles
Marketing
How LLMs use Reddit for product and category queries
Reddit is the single most-cited domain in AI search, but LLMs pull old, low-vote threads, not viral posts. How they really use Reddit for product queries.
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How LLMs use Wikipedia for brand queries (and how to earn inclusion)
Wikipedia is ChatGPT's top factual source, but the 48% headline is misleading. How LLMs really use Wikipedia for brand queries, and the earned path in.
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How grok picks sources (and why the x-only myth costs you citations)
Grok is the most X-native engine, but x.com is only 1.4% of its cited domains. Here is what Grok actually cites, and how to earn a slot.
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How Gemini picks sources (the Google ecosystem edition)
Gemini grounds on Google's own index, Knowledge Graph, and YouTube. Here is how it decides what to cite, and why an entity footprint matters more than backlinks.
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Claude source selection and why brands get under-cited
Claude searches the web through Brave, cites the most selectively of any major engine, and defaults to its training corpus. Here is how it picks sources.
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How to rank in Google AI Overviews (2026)
Ranking top 10 used to be the lever. After Gemini 3, it is not. Here is how AI Overviews really picks sources in 2026, and what to do about it.
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How to appear in Perplexity answers (a Reddit-first playbook)
Reddit is 46.7% of Perplexity's top-cited sources. Here is how Perplexity retrieves, why Reddit dominates, and the exact playbook to get cited.
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Does FAQ schema actually improve your AI citation rate?
FAQ schema correlates with more AI citations, but the markup is not the cause. The visible Q&A content is. Here is what the controlled studies actually found.
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How Google AI Mode picks sources (different from AI Overviews)
AI Mode and AI Overviews share only 13.7% of their citations. Here is how AI Mode selects sources, and why being cited in one does not get you the other.
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Why is my competitor showing up in ChatGPT and I'm not? (forensic audit)
A four-gap diagnostic flowchart for figuring out exactly why ChatGPT, Perplexity, and AI Overviews cite your competitor and not you - and which fix to ship first.
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