Aah, TikTok, the video app that has taken the world by storm.
By 2021, TikTok had almost 700 million active users around the world. This is pretty impressive considering the app launched in 2018.
TikTok is without a doubt a fun way to spend your free time.
And we don’t blame you for embracing this fun video app and posting a few short clips of your own. But you’re probably wondering how to get TikTok views.
There are so many things to consider, like hashtags, and trends, and what exactly is a view?
We’ve got you covered! Read on to learn how to get more views on TikTok in this ultimate guide.
What are TikTok views?
Before jumping straight into all tips, tricks, hacks, and strategies on how to get more TikTok views, we need to understand how the app works.
Like all social media platforms, engagement is important. But, when it comes to TikTok, views are the most important thing.
So, what exactly are TikTok views?
Simply, views are the number of times your video has been watched by someone. Anytime a video is played for at least 5 seconds, counts as a view.
The view count on a TikTok video is also 100% real. This means every view you see on your videos represents a real person having watched it.
Because views are the name of the TikTok game, you might be tempted to buy views. Buying views means you’ve paid bots to “watch” your videos to drive up your view count.
But, TikTok has a strict policy regarding fake views and if caught, will reduce your view count to zero.
So, it’s always best to grow your view count authentically – which we’ll get into later.
How long does it take to get views?
You’ve posted a video and watching to see if that view count ticks up. You’re probably wondering how long it takes for people to actually see your video on their For Your page.
When a video is posted, it’s shown to approximately 300 to 500 people. Sometimes it takes a while for a new video to appear on people’s For You pages though.
Oftentimes, videos only gain traction much later because of TikTok’s algorithm and how it curates content for users.
For a TikTok video to go viral, at least 70% of the people it’s shown to need to watch it.
So don’t get discouraged if your views don’t skyrocket immediately.
How to make money on TikTok
Of course, getting more views on TikTok isn’t just about a serotonin boost and knowing you’ve found people who like your videos.
And sometimes it’s nice to feel a bit like a social media influencer – no shame on that!
But, like YouTube, TikTok pays for high view counts
It has a creator fund geared to helping its top-tier creators. The fund has no set rate, but it pays out between $0.02 and $0.04 for every 1,000 views. The more views you get, the more money you can potentially make.
How to get more views on TikTok – hacks
Sometimes, you post the right video at the right time, and suddenly you get hundreds or thousands of views.
But how did that happen? And why aren’t any of your other videos racking up view counts like that one?
Well, you have used some of the tips down below without even knowing. So here are a few hacks to get more views so you can grow on TikTok.
1. Use hashtags
Like Twitter and Instagram, hashtags are important on TikTok. They help users discover new content and can often drive them to your videos via search.
Hashtags also power the TikTok algorithm. They help TikTok identify what you’re posting and who might be interested in your content.
Simply, when someone watches a video with the same hashtag you used, then they’re more than likely to see your video too.
Head over to the Discover page on TikTok to see which hashtags are trending, and use whichever ones are relevant to the video you want to post.
You should also include the hashtags #ForYouPage or #FYP so your video appears on more people’s For You pages.
2. The shorter the better
The shorter your video is, the better. Seven-second videos tend to rack up plenty of views because they’re easy to take in.
Shorter videos have a higher re-watch rate, too. So, keep your videos short and sweet if you want to grow your view count.
Creators that post multiple videos a day also tend to get more views and followers.
TikTok suggests posting anywhere between one and four videos a day if you want to grow on the platform. It’s much easier to post more than once a day when you’re posting shorter videos.
3. Being trendy is never a bad thing
Like hashtags, certain sounds, or songs trend on TikTok. The algorithm also uses sounds to push content to users.
For example, if someone has watched or liked a video with a specific sound, Tik Tok will show them other videos using the same sound.
If you’re on TikTok a lot, like the rest of us, you’ll probably already know which sounds are trending. But it’s not a bad idea to make sure which sounds are trending.
Tap on the create button, and then the add sound button. TikTok will then show you a list of the most popular sounds at any given moment.
4. Find your people
One of the best ways to grow your audience, and thus your views. TikTok has become a haven for all the niche communities out there.
From the ever-growing BookTok to AnimeTikTok, there is a community out there for you.
Find your niche and revel in it.
Don’t be afraid to check out other popular content creators in the niche. Observe the kind of content they make, and the hashtags and sounds they use. You can also duet some of their popular videos.
The duet feature on TikTok is a great way to piggyback on already popular videos. It allows you to build your views and draw people to your account.
But being unique is important too. Look out for videos that haven’t been done before. Like How to Videos – which do really well on TikTok.
5. Quality is important
Most videos are shot on smartphones. But that doesn’t mean people don’t want to watch good-quality videos. Good lighting and sound quality, along with proper framing are all important.
Not only do people enjoy them more, but TikTok prioritizes good-quality videos over others. They’re more likely to appear on people’s For You Page, and thus, garner more views.
You don’t need fancy equipment to make good-quality content, though, so don’t fret. Most smartphones these days have high-quality cameras and mics to help you record great videos.
And while ring lights are all the rage for TikTok creators, you don’t need to splurge on that for good lighting. To get the same effect, simply film your content during the day and near a sunny window!
Take advantage of other social media platforms
As we already mentioned, your TikTok videos need to be on more social media channels in order to reach your target audience.
Promote your TikTok content on Reddit, Discord, Quora and other unique and underrated platforms.
An avid social media user will find you through those channels and become a fan of yours. Follow trends across multiple social platforms and don’t be afraid to start a new TikTok trend.
This could be just what changes everything.
To ease up the process, you can use some of the best TikTok tools to upload multiple videos, add video description easily and/or find trending hashtags and sounds.
TikTok users will definitely notice you going that extra mile.
Now that you know how to get more views on TikTok, you can start making money from it! So, head on out there and start creating.
If you need the resources to help further boost your TikTok account, we’re here to help.
Partner with Signals today to grow your TikTok, and any other social media platform you may have.