Twitch is not just about live streaming to reach the gaming community, but with so many millions of other Twitch streamers out there, you’ve got to promote yourself to set yourself apart.

You are probably here because you want to find out how to promote your Twitch channel and attract viewers. You are at the right place.

Let’s show you how to promote Twitch stream easily through a number of vital methods for new streamers.

Promote your Twitch stream

How to promote Twitch stream?

Blog about your Twitch stream

One of the best ways to promote your channel is to create content on your blog. This way, anybody reading the blog can learn about what you will stream on Twitch and visit the channel if they want to see it for themselves.

To do this effectively, you can blog about a wide range of topics relating to Twitch and new games. You just need to take a deep dive into the conversations.

You should also post regularly and share your blogs on various social media platforms to reach your target audience.

Add social media feeds to the website

With a lot of competition to deal with, and with more than 8 million active streamers on Twitch, social media can be a great way to cut through.

While you may already have social media accounts dedicated to your Twitch channel, there are many other people that visit your website. You need to showcase social media posts about the Twitch channel on your website and vice versa.

You can embed social media content on your website through numerous social media plugins that can link to your Facebook, YouTube, Twitter, and Instagram.

Add a Twitch follow button to your website

If website visitors can’t find your Twitch account, the less likely they will subscribe to the channel.

You can add a Twitch follow button using one of the popular social media plugins out there or simply use an icon and link to your Twitch channel.

You should include all your social media accounts on your website, to make it easy for visitors to find you online and follow you.

Show behind-the-scenes photos

You can use Instagram to your advantage by having more behind-the-scenes content, such as photos that make you more authentic and give your followers an insight into your life.

Many Twitch streamers have gotten more viewers just by being transparent and showing behind the scenes shots, which are usually also super fun to watch.

You can reach a broader audience and get more potential viewers by doing so.

Start a Facebook group for your Twitch channel

While Facebook is saturated with Twitch groups, you can create a Facebook group when you get a regular following.

You can use this group to provide exclusive content to subscribers by offering discount codes, giveaways, sneak peeks at upcoming content, and much more.

Lots of Twitch channels already do that, so it would be great if you can come up with something extraordinary to stand out.

You can try to engage with your audience and answer questions they may be asking. You can discuss other streamers and make some sort of analysis of what they do, but don’t hate!

Create discussion threads on Twitter

There are many ways to promote Twitch on Twitter. You could do some of the following:

  • Tweet your posting schedule.
  • Retweet content.
  • Broadcast when you go live.

Twitter is one of the most popular platforms when it comes to Twitch promotion. Many Twitch streamers reach their target audience on Twitter, by simply retweeting content and adding funny comments.

Twitter threads are incredibly popular because there is no limit to what you can say.

You can talk about a new game release, answer questions as they come up, discuss streaming ideas, and ask for feedback.

Create a YouTube channel

YouTube videos can get you more viewers and generate tons of traction on your Twitch channel. YouTube is a very powerful social platform that people don’t realize. Remember to be present on other social media platforms too.

Ideally, you should be on multiple social media platforms to increase the brand awareness and build a reputation. People will become your fans over time and your Twitch channel will grow sustainably.

You can even use promotion tools to increase the chances of your streaming channel to be shown to the right people.

Create distinctive branding

Because standing out on Twitch is not so easy due to the sheer competition, you need to make your brand as distinctive and memorable as possible.

Taking the time to create banners, standby screens, and an eye-catching profile photo will capture people’s attention.

Choose what you stream

If you want to promote your Twitch channel, you need to create content that appeals to the right audience. On Twitch, there are numerous categories including crypto, crafting, podcasts, music, and one just for chatting.

Therefore, you need to think about the game that your audience will love, but also stay close to your passions and what you are good at.

Promote a frequent streaming schedule

You need to stick to a consistent schedule so your audience will know when to tune in. Creating and sharing a streaming schedule will also build trust between you and the audience.

A streaming schedule is so simple, but this will establish you as someone who takes it seriously. When you are creating a schedule, list the type of content that you will stream and when you plan to go live.

An ideal streaming session lasts around 4 hours, as anything longer can be too much for most viewers.

Send push notifications about new streams

If you have a website, it’s an effective way to send a message to visitors when they leave your site.

Sending a push notification when you start streaming means that people will have a real-time notification.

Engage with your audience

With all of these approaches, the most important thing you should never forget about is your audience.

They are vital to your success. So give your audience reasons to watch your streams.

People watch Twitch streams for a number of reasons, including deciding what to buy, getting tips and advice, or just enjoying someone’s personality.

Understanding why people watch can help you craft relevant content.

The bottom line

Promoting yourself on Twitch may seem like a challenge but there are many options for you to try out.

If you are not time sensitive, try to play around with it yourself to get a better understanding of different ways to promote your stream.

If you are time sensitive, then you can always outsource your promotion to an external agency / partner, who will help you with the hustle.

Check out our Twitch promotion service and reach out to us to start growing your channel.