With everyone hoping to make money off likes and retweets, capturing your target audience’s attention becomes essential.
One factor to consider is audience engagement or how to get your viewers to interact with you consistently.
Before we jump into audience engagement strategies, let’s clarify what audience engagement actually means.
What is audience engagement in social media?
Audience engagement is a measurement of likes, comments, shares, saves, etc. The goal of every social media strategy is to increase the engagement of your audience, which will boost your reach on the platform.
There are several hacks that work on all platforms but it’s still highly recommended to test out many options to fully understand what your social media audience prefers and want to engage with.
As you begin your journey online, you may want to come up with your own engagement strategies. Here are a few tips that you may want to look at.
Audience engagement strategies
Find your prime time.
We’re all familiar with the “primetime slot.” It is the time slot aimed for by television show runners for their own productions.
Having this time slot usually means your show has the highest ratings and has the strongest viewership under a network.
Think Friends as the biggest comedy in the 90s or Game of Thrones in more recent memory.
In social media, there is a primetime for valuable content. When nearly everyone is online, there is a bigger possibility that your post reaches your target audience.
Since social media is personal to each user, prime time may vary depending on what kind of page you handle, the kind of content you create, and the kind of audience you attract.
Luckily, many social media sites have integrated tools to help. Facebook, for example, uses insight tools to determine page views and their returning visitors.
Use support to manage accounts and get insights.
It’s normal these days for content creators to have multiple pages or social media accounts. If you handle multiple Twitter accounts, Tweetdeck is a dashboard application that tracks your accounts for easy access.
Tweetdeck’s landing page has a column for your Twitter feed so you can see what is new with your followers, a Notification column to be alerted about new followers and interactions, and a Mentions column so you can see who wants to have a conversation with you.
All these are spread out on an easy to understand and control interface.
Tweetdeck also has advanced features. Perhaps most helpful for content creators is the Scheduled Tweets feature.
Remember our earlier point about how important it is to find your prime time? What would happen if you thought of a ~ fire 🔥 ~ tweet but it’s 6 o’clock in the morning?
No one would be awake! So, get on your Tweetdeck (also available on mobile in case you don’t wanna get out of bed) and schedule that tweet for 9:00 p.m.
Keep your content relevant and your audience interested.
This tip might be the most ideal when you want to talk about audience engagement.
TikTok, after all, has grown the past few years because of how well it draws viewers. In 2020, TikTok became the most downloaded app in both App Store and Google Play.
TikTok is responsible for dance trends like “Jiggle, Jiggle”, reviving the popularity of old songs like “Love Grows (Where My Rosemary Goes)” by Edison Lighthouse, recommending books on “BookTok”, and so many more.
The app became so popular and powerful in terms of gaining traction for all kinds of content that record labels are gearing digital marketing efforts towards making their products TikTok popular.
It has become a way of measuring audience engagement.
Although TikTok is the number 1 app at the moment for trends and interaction, this factor to increase audience engagement hasn’t been lost across the years.
Twitter polls have proven to draw a significant amount of audience participation and replies from users.
Facebook was also witness to legendary internet challenges like the Ice Bucket challenge in 2014 to raise money for amyotrophic lateral sclerosis or ALS disease.
Make your social media a visual experience.
The saying goes that food is a visual experience, social media is as well.
Another reason why TikTok is so popular is that its format is heavily visual and is therefore engaging.
The in-app, editing possibilities are endless and can be utilized not only for aesthetic purposes but for functional purposes as well (such as in the “It’s Tricky” trend).
Not to mention the content creator’s own skills to make their videos aesthetically pleasing.
If you watch behind-the-scenes videos of users creating TikTok videos or even Instagram stories, you’ll find all kinds of small, home equipment such as ring lights and cloth backgrounds all done for the purpose of making a good video.
Hire a team for engagement strategy.
While the previous tips are simple enough, we understand that content creators may be too busy to learn these hacks.
If you are a creator yourself, you may be thinking that your time is better spent focusing on actually producing content that an audience can actually engage with.
And we agree with you! You should focus on filming, photographing, writing, or whatever art form you produce. That’s why we’re here to help.
At Signals, we focus on engagement and growth for our clients. That means we do these hacks and more.
Our team can bring your content to a bigger and natural audience, ensuring that it reaches all the right screens.
If these sound appealing to you, contact us now!