Discord was released in 2015. Now, it has become a popular platform, with over 250 million registered users. 

Like Skype, another popular messaging platform, it has its roots in gaming. Discord is an excellent collaborative messaging app with millions of monthly active users

Large companies and startups use Discord for advertising their products and services. It is also an excellent platform for individuals who want to promote their gaming channels and social media accounts.

The question is how can you effectively promote yourself in Discord?

What is Discord?

Discord is a very popular communication tool among gamers. It allows you to talk over voice, video and text, to stay connected with your friends. 

Self promotion: Discord

If you are a gamer or a streamer, you’ve probably thought about advertising on Discord. This is because it is a popular platform for the gaming community.

Here are some of the best strategies that you can take advantage of to help you get started.

Read: Discord statistics

Self-promotion channel

Discord has servers and channels that are tagged as self-promotion for those who are new to here.

Through this, regular users can mention their social media profiles or streaming links to gain followers and viewers. A self-promotion channel is also an excellent way to reach a broader audience. 

You can easily find these channels because various websites promote them. If you’re looking for a self-promo channel, find one related to what you want to promote.

For example, if you are a gamer, look for one with a community for gamers. If you are a streamer, find a channel that is interested in what you stream. 

Read: How to get people to join your Discord server

Find discord servers

Here is a list of several website you can find your self-promotion discord servers:

Self promotion Discord servers are a favorite go-to place for many artists, gamers, musicians and other creators.

You can promote yourself within several servers without paying anything. But, you need to present it in a way that people will want to take a look at it.

discord self promotion

Create your server for your community

Discord is one essential tool for streamers to promote and build their audience. It has become the staple of communication, especially within the gaming and streaming community.

Most streamers from Twitch and Youtube create a servers to communicate with their audience. This way, they’ll be able to connect with users they share a mutual interest with.

Think of it this way; not everyone is on Twitch all of the time. Some of your viewers might be playing a game or doing something else. So, getting a notification on a communication program like Discord could be their only way of knowing that you are online!

You need to make sure that you set up automated notifications for your server whenever you’re streaming.

This is why Discord is such a powerful tool. If you have collaborations, you might get yourself an auto-shout out whenever you go live, even on other servers. 

Another way to promote yourself is to advertise your Discord server. Spice your advertisement by creating giveaways. This will attract more members to your server.

You can schedule weekly giveaways so that you can retain the activity on your server. Or, if weekly giveaways are too much strain on your budget, you can create giveaways events to advertise your server. 

Read: Buy Discord members

New trend – Building Discord servers for businesses

Discord servers are becoming a very popular approach for businesses, building their communities online. Companies who adapt to current needs and trends realized the power of community marketing and having a Discord server seems like the best step towards it.

Provide value, engage with your community and listen to them. You can’t imagine how much they will appreciate it and they will definitely “pay it back” to you by loyalty and recommend you to others.

After you have successfully set up your Discord server, promote it across several advertising channels to spread out the word. Advertise your server to your target audience to create a friendly community. This will be an enormous advantage for you in the long run.

Read: Twitch promotion on Discord

Other self promotion strategies

Want to increase your subscribers by self-promotion? You can also do this on other platforms apart from Discord! Here are different strategies you can try: 


Reddit is an online platform of a network of communities that caters to various niches. Whether you’re a gamer, streamer, or influencer, you will find the right subreddit to promote your channel, profile, or website.

If you’re interested, subscribe to Soar’s Reddit Marketing Service! This way, you can get help when planning and launching viral campaigns on the platform. 


Another platform that you can use for self-promotion is Quora. Quora is run by an active community of users who ask and answer questions of different subjects and industries.

Check out Quora Marketing services here. You can get citations and link inserts across relevant questions in your industry.

discord icon

Social media accounts

Social media promotion is a great way to promote your Discord server, but it might be time consuming if you are on your own.

Choose one or two channels to start with and focus all your attention there. Choose the ones, where your target audience might be and the ones you know how to operate.

Don’t forget about social media advertising as one of your promotion strategies.

Advertising channels can bring you groundbreaking results and take you to the next level of your Discord server self promotion.

Read: How to become a content creator


Discord offers users various opportunities, especially those who know how to take advantage of the platform’s tools. If you aim to get more subscribers or followers, this platform can help you promote your channel.

By taking advantage of the forum, you can broaden your reach and tap the audience you need.

An important thing to keep in mind is that you need to be “real” Don’t try to copy something you’ve seen on internet.

Be yourself, engage with the community, provide them with something they will value and you will definitely see the results. Good luck! 

P.S.: Do you need help with Discord promotion? Get in touch with our experts to discuss your project further.